Individual qualification for the Google Analytics program
Theoretical Background of the Program
The program is designed to equip participants with the knowledge and skills needed to use Google Analytics efficiently for analyzing the digital performance of websites and applications. It aims to prepare individuals for the Google Analytics Individual Qualification (GAIQ) certification, which demonstrates their deep understanding of the platform’s data analysis tools and techniques.
The program covers fundamental concepts of digital data analysis, such as visitor tracking, user behavior analysis, and understanding performance reports. It also addresses Google Analytics setup, account management, creating custom reports, and analyzing results to support data-driven decision-making. The program helps participants develop skills to improve the digital performance of websites and enhance marketing efficiency based on analytical insights.
General Objective of the Training Program
1.The ability to use Google Analytics to analyze website performance.
2.Improving digital marketing strategies based on data.
3.Qualifying for the GAIQ certification.
4.Understanding user behavior and implementing data-driven improvements.
Main Topics of the Training Program
Preparing for the GAIQ certification
Improving user experience through analysis
Introduction to Google Analytics
Electronic data analysis tools
Target Audience for the Training Program
Digital Marketers, Data Analysts
Website managers.