Individual qualification for the Google Analytics program (GAIQ)
Theoretical Background of the Program
This program focuses on equipping participants with the knowledge and skills necessary to effectively use Google Analytics to analyze the digital performance of websites and applications. It aims to qualify individuals to obtain the Google Analytics Individual Qualification (GAIQ), which demonstrates their in-depth understanding of the platform's data analytics tools and techniques. The program covers fundamental concepts of digital data analytics, such as visitor tracking, user behavior analysis, and understanding performance reports. It also addresses setting up Google Analytics, managing accounts, creating customized reports, and analyzing results to support data-driven decision-making. The program helps participants gain the skills to improve website performance and increase marketing efficiency based on analytical data.
General Objective of the Training Program
1. Ability to use Google Analytics to analyze website performance
2. Improve digital marketing strategies based on data
3. Qualify for GAIQ certification
4. Understand user behavior and implement data-driven improvements
Main Topics of the Training Program
Electronic data analysis tools
Improving user experience through analysis
Preparing for the GAIQ certification
Introduction to Google Analytics
Target Audience for the Training Program
Digital marketers, data analysts,
Website managers.